Ms. Arale is a behavioural psychologist and business development expert with special emphasis in market intelligence and consumer behaviour; knowledgeable and qualified Psychologist with a proven track record of success in conducting comprehensive psychological evaluations, developing custom consumer plans, providing professional and individual advice on consumer behaviour, investor behaviour and market place conduct.

Fauzia is an innovative and resourceful results oriented professional currently pursuing a Master of Business Administration degree at Strathmore University Business School.

She is a member of the Finance & Administration Committee and the Human Resource Committee of the Board.